I looked at 2 videos which influenced the decision to use bright colours and glitter, in our video which we would also like to carry out when producing our magazine ad and digi pack. We decided on a glitter/bright coloured theme as it would stand out and not only follow the dance pop genre, but attract the target market. One video that I looked at was Kesha - 'Take it off'' were glitter and coloured paint is thrown around, this had a really good effect and could be developed, to make an artistic and unique look to our digi pack.
Another video that influenced the decision was a video from Rihanna 'Only girl in this world' the colours throughout the video are bright pink and multicoloured, which immediately suggests the video is aimed at young teenage girls, and again attracts the viewers attention. These two videos I thought were very useful in helping us with inventing our own digi pack and will also help in gaining ideas for our magazine ad as we would defiantly want to follow this theme through.
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