Digi Pak Research

Here I have looked at all of the Digi Paks we individually studied. When looking at the relation between the 3 a main similarity that I could see what the use of brightness of the surroundings and the make-up on the artist. This considted of bold eye make-up eg the use of a lot of mascara which we can see on Britney Spears along with bright red lipstick on Katy Perry.

All of these images relate to the male gaze by the artist showing a lot of skin, in Katy Perrys photos she has no clothes on at all. Also something I found was that each artist had a photo where they were facing away from the camera, this is something we should consider including within our Digi Pak.

We needed to decide on what colours we would include within our Digi Pak, looking at all three of these closely allowed me to see what fonts and colours for the writing had been used. The use of yellows and pinks were very common so including these within our Digi Pak was something we knew we should do to fit the conventions of our Dance-Pop genre.