The Conventions of Advertisement

A magazine add will immediately show the genre of the music through its visual images, this allows the audience to recognise the genre before reading into it. Every music genre will have an individual way of showing their own signature across their work and presenting it within the albums advertisement. Taking rock for example, it often uses Gothic texts which stand out immediately on a page or any bold outstanding text. This is usually incorporated in the name of the band and the album name.  The rock genre usually uses dark and gloomy colours, therefore the advertisement will also use these colours, such as black, deep red and a range of browns and dark blues. Like all album advertisements the date of release, record company and featuring songs will also be incorporated within the magazine add. In contrast to genre’s such as RnB and Hip-Hop, Rock often has dark and moody images, sometimes including a sense of violence creating an atmosphere that will compliment the album. Also, after looking at various Rock album adverts i have noticed that an old, authentic look is very popular within this genre. Some good examples of this are shown below.

Here we can see the use of dark colours, a moody image of a devil like creature, and the use of a bold, authentic looking text. We can also see that all the necessary information has been clearly stated towards the bottom of the advert.

This is a prime example of an advertisement using the rusty, authentic take to it, the background to the album appears to be old and aged, cleverly the gothic style font has been incorporated very well and the use of roman numerals has created a unique spin to the album.