Thursday 29 September 2011

The Conventions of Advertisement

As well as Rock and R ‘n’ B there is also the Hip Hop genre. A magazine advert can be the main selling point for a CD, you can straight away tell the genre which will give you a rough idea of what the music will sound like. Different genres will have different ways to show there unique music, artists such as Tinie Tempah and Olly Murs have two completely diverse styles and these are shown by things such as their clothes and colour used on their add. Tinie Tempah who is from the hip hop genre will use vibrant colours such as when advertising his music, this could include having his name in bold writing along with the albums name as he does in his magazine advert for his album Disc-Overy. Many Hip Hop artists have stage names as Tinie Tempah does; his real name is actually Patrick Chukwuemeka Okogwu but for an artists such as himself this would not suit his genre. Like CD covers the albums date of release and featuring songs will be included within the add along with the record companies name or logo. As appose to genres such as Rock, Country and Reggae, Hip Hop attracts generations from all over the world and can relate to many teenagers who aspire to become a musician.

A genre which is contrast with Hip Hop would be country music, the two genres have hardly any relations and the advertisements look very different. Country music adverts will usually be set in an outdoor location where as Hip Hop is often in a disguised location or on a set with a black/white background. Artists such as Kenny Rogers are famous within there own genre but might be unknown to many younger generations who are not interested in country music.

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