Monday 7 November 2011

Editing Techniques


Throughout our music video there will be alot of techniques that we would like to use, by using a range of editing techniques it will allow us to expand our imagination even more than we had previously planned. These techniques help us to add effect and creativity to our video, it will enable us to gain the unique and fun edge to our video that we are aiming for. We will be using techniques such as:


  • Reversing
  • Fast Fowarding
  • Split Screen
  • Quick cuts
  • Fades
Transitions-
In the process of editing our music video, the sort of transitions we would like to use include; simple cuts this is the most common transition which shows an instant change from one shot to the next, these can be slow or fast cuts and are certainly found in music videos. Another transition that we intend on using is a fade, which can either fade to black or white, this again is generally used in music videos and is ideally used to signal the beginning and end of scenes, or shows a change in time. Fades can also be used between shots to create a sort of cross fade for example, fades briefly to black before fading to the next shot.

Other transitions such as a wipe and dissolve are also typically used in music videos, a wipe is a good way of showing the change in location so in our video a wipe would be a good way to show, for example, the scenes from the street to the house scene. A dissolve is also good in the way that its effect can create the change in time or again location.

We looked through many music videos within our Dance-Pop genre to help us when creating our music video. We found this specfic video which is not as up beat, but is by a Dance-Pop artist, Rihanna, and within the first 1 minute it contains many different transitions creating different effects.


Split Screen-
One transition particularly that we want to use is a split screen were we want to have the same shot in one scene but fading in at different times and each in a different effect. We thought this would be creative and fits well, specifically with the chorus.
We also decided that each of the different split screens would be a different colour, we done this by using the effects on final cut pro which is a colour wheel. This allowed us to choose the exact colour that we would want.


A very well known music artist from our dance-pop genre gave us the inspiration for this, Michael Jacksons song Billie Jean uses a split screen to show him doing two parts of a dance routine. This fits in well with our genre as we also show our main character doing a dance routine and this is where we would want to include our 4 part split screen.



Continuity-
It’s important whilst editing that all of our footage is continuous and each shot is of best quality to make a high standard professional looking music video. Lighting and colour plays a big part in this and it is important to make sure that these are both edited and adjusted to suit each scene throughout the video.

Speed-
Changing the speed of video footage can be a very effective technique, and other transitions we wish to use include are slow motion, and fast motion shots. By adding a slow motion effect it can be quite creative in the way it stresses a moment in time, and even add dramatic effect, We also want to have the complete opposite effect with speeding up certain shots, in order to show the time lapse, but also because it fits well in relation to our music genre, and relates to our video analysis; were in most dance pop music videos, quick, fast motion shots are used.

One paticular transition we want to use and is one of our favourite editing techniques is reversing and fastfowarding. We would like to use this in one scene specifically to add good effect and creativity to our music video, and it works very well withe the scene we thought about applying it to. We found this particular technique whilst watching Lady Gaga's Poker Face music video



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